For this edition of Throwback Thursday, we are taking a look at the history of an important piece of Young Audiences Arts for Learning’s graphic identity.
A bright yellow sun, drawn in the classic simplicity of a child’s hand, has been the official symbol of Young Audiences since 1971. It is evocative of warmth, strength, growth, creativity, and imagination. The logo was designed by world renowned designer Ivan Chermayeff, who has also created iconic identities for PBS, MoMA, and Brown University. In 2005, Mr. Chermayeff updated the logo, incorporating the same sun image and lettering, but adding a defining declaration to our name: Young Audiences Arts for Learning. Our logo is intended to make a connection between who we are and what we do. It defines the nature of YA programs: helping young people learn in and through the arts, in schools and communities.