Breakout Session Communications Track


Thursday, April 23 

Breakout Session A: 10:45 a.m. - Noon 

A2. Encourage Creativity: Messaging and Advocacy for Arts                                      
Jeff M. Poulin, Arts Education Program, Americans for the Arts
Americans for the Arts recently launched a new suite of tools and resources, titled "Encourage Creativity." This toolkit is comprised of materials which, when combined with facilitated workshops, can help arts education supporters to become community leaders to invoke wide spread support for arts education in schools, in communities and for students of all ages. The session outlines the basics of advocacy, messaging and field-wide trends. Working in small groups, participants can practice these skills and employ effective strategies to craft their own positive messaging campaign for arts education. Participants will be led through an action planning exercise and leave with actionable next steps to implement in their own organizations.


Thursday, April 23

Breakout Session B: 2 - 3:15 p.m.

Choice between two sessions


B1. Theatre for Young America Collaboration: It Takes A Village                                
Sheryl Bryant, Director of Education, Theatre for Young America
Learn about Young America’s effective community partnerships with: the Kansas Service League to develop a play on the topic of sexual child abuse prevention; with Arts Partners of Kansas City and the Kansas City, Kansas Public School District to develop a play focused on conflict resolution, and the partnership with Whole Person to develop a play and post-show discussion that addresses bullying—especially for those who are disabled. These collaborations use “Learning through Drama” as a technique for changing behaviors. Attendees can share information on their own collaborative projects and discuss best practices that focus on: meeting a need in your community; targeting the right collaborators; partnership agreements, financing collaborations and artistic content.
B3. Re-Balancing Act:  Engaging New Audiences and Moving Toward Sustainable Fundraising
Michelle Green Arnson, Development & Marketing, Chicago Arts Partnerships In Education
Amy Rasmussen, Executive Director, Chicago Arts Partnerships in Education
Learn how to create sustainable fund raising plans and strategies for your organization. The presenters will share examples of new branding language to target individual donors, social media and print materials that engaged their board in a new fundraising process. Last year, CAPE decided to focus on individual and sustainable fundraising in order to decrease its reliance on grants from government and corporate entities. Through a partnership with Taproot, a nonprofit dedicated to connecting other nonprofits to pro-bono services offered by private-sector consultants, and by adopting the Benevon model of sustainable fundraising, CAPE overhauled its approach for finding, reaching, and engaging new and lapsed individual donors. Their efforts have created new, low-pressure ways for their board members, teachers, teaching artists, and extended networks to become more involved in supporting an organization they care about.



Thursday, April 23

Breakout Session C: 3:30 - 4:45 p.m. 

Choice between two sessions

C1. Beyond Gamification: Teaching Design Thinking through Game Development          
Marsha Dobrzynski, Executive Director, Center for Arts-Inspired Learning
Andre Thomas, Instructor, Department of Visualization, Texas A & M University
Today’s teens, are “digital natives,” who use Google, Facebook, email and texting, not to mention digital cameras, online gaming and instant connectivity. As they scroll through Facebook, watch YouTube videos or play “Words with Friends,” they’re probably not thinking about what they’re learning. But these forms of new media, and the ways in which young people utilize them, provide a blueprint for designing new learning environments. The arts, new media and technology used in education can lead to improved academic outcomes and career success. Video games are designed with the player in mind and the player's experience is paramount. Learn how design thinking has crossed over to education and how games and game design can be used effectively in education. The session includes practical examples from Cleveland High School for Digital Arts where it is being used as an instructional strategy.


C5. Emerging Leaders Institute Presentation
The Emerging Leaders Institute (ELI) is a professional development program developed by Young Audiences Arts for Learning to promote exceptional leadership in the field of arts-in-education. During this year-long Institute, Young Audiences invites professional arts educators and non-profit leaders to present and host panels on topics such as financial management, fundraising, advocacy, governance, organizational planning, and communications. This year, each participant chose a strategy project that they would research and implement throughout the term of the program. This breakout session features presentations of three strategic projects developed by Emerging Leaders.


Friday, April 24

Breakout Session D: 10:30 - 11:45 a.m. 


D1. Leveraging your Brand in the Community: How to Advance Your Collaborative Partnerships
Bill McKemy, Education Manager, American Jazz Museum
Greg Carroll, CEO, American Jazz Museum
Chris Burnett, Marketing Manager, American Jazz Museum
In this session the presenters outline the ways in which the American Jazz Museum (AJM) leverages their brand and other resources to create partnerships, build community connections and enhance collaborative relationships with organizations and individuals across a wide spectrum of organizational activity. Greg Carroll will speak to the executive role in identifying partnership opportunities and their evaluation from a strategic planning and mission perspective. Chris Burnett will discuss the AJM brand and how the organization creates and implements marketing plans that are designed to leverage and enhance their brand. Bill McKemy will act as moderator and reveal how the AJM brand and related resources translate into tangible educational opportunities and results for students.

Saturday, April 25

Breakout Session E: 9:15 – 10:45 a.m. 

Choice between two sessions

E1. Where the Wild Things Are: A Discussion and Performance by the Bloomfield String Quartet
Natalia Korenchuk and Virginia Brungardt, violin
Hailey Hatcher Treas, viola
Caitlin Schmidt, cello
Learn how a group of young musicians developed interactive kinder concerts for public school students in grades K-2, balanced their own classwork and recital schedule, performed with a university symphony and the Wichita Symphony. The secrets to balancing all of these partnerships, lessons in self-advocacy, communication, perseverance, teaching, endurance and community connections are revealed in this workshop which includes a performance of the Wichita State University Bloomfield String Quartet’s Where the Wild Things Are by Maurice Sendack. The Bloomfield String Quartet is a partnership with Wichita State University and the Wichita Symphony Orchestra. Within that partnership, the quartet coordinates with the Wichita School District USD 259 to perform over 40 “Kinder Concerts” to public school students grades K-2 each school year.
E3. The Teaching Artists Asset Map: Cartography, Technology and Connections            
Jean Johnstone, Executive Director, Teaching Artists Guild and The Applied Theater Action Institute.
What does a map of teaching artistry look like? Find out in this interactive session. Teaching Artists Guild is creating an interactive digital asset map of the field with a coalition of teaching artists, educators, and arts advocates from all over the country. Their aim is to articulate and deepen the collective understanding of the field, document and promote the work done by teaching artists, serve as a launching pad for partnerships in a historically disconnected field, and make their research available to the field. This session explores the three major areas they are mapping: individual teaching artists, teaching artist hiring organizations, and field assets. Participants will add themselves and their organizations and projects to the map and analyze the data.

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